Abigail, Founder/Designer
From the age of 15, I struggled with being fuller-busted—crying in dressing rooms, frustrated with the lack of options, and feeling like nothing truly fit. It wasn’t until I did my own research and learned how to properly fit a bra that I finally felt seen. That moment changed everything.
Determined to make a difference, I went to university to study Fashion Textiles Print Design, where I honed my skills in creating bold, expressive designs. But I knew I wanted to do more than just design—I wanted to build a brand that spoke directly to young women like me who felt overlooked in the swimwear and activewear industry.
That’s how Crazy Goose was born. A brand that’s fun, quirky, and unapologetically bold—just like the women who wear it. My mission? To empower fuller-busted women with pieces that fit beautifully, feel amazing, and celebrate who you are. Because every woman deserves to feel confident, supported, and totally herself.
Welcome to the Crazy Goose family—I’m so glad you’re here!
The Journey
Building Crazy Goose has been a whirlwind of learning, growth, and determination. Over the last two years, I’ve immersed myself in the world of startups—educating myself on business, pitching my ideas, and building a support network that I’m endlessly grateful for.
It hasn’t been easy. There have been long nights, setbacks, and moments of doubt. But every challenge has only fueled my passion to create something truly special for fuller-busted women. I’ve poured my heart into every step, from perfecting designs to ensuring the best fit, all while staying true to the fun and quirky spirit that makes Crazy Goose unique.
Now, after years of dreaming and hard work, I’m so excited to finally share this brand with you. This is just the beginning, and I can't wait for you to be part of the journey!
Made in Britain — With Sustainability at the Core
At Crazy Goose, every garment is proudly made in Leicester, a city with deep roots in British textile craftsmanship. By keeping our manufacturing local, we ensure ethical working conditions, support skilled UK makers, and significantly reduce the carbon footprint that comes with overseas production.
But our commitment goes beyond location—sustainability is embedded into every step of the process. Carefully planning production runs to avoid overstock, our Leicester-based manufacturing is designed to be as efficient and low-impact as possible. We prioritise the use of deadstock fabrics and trims, breathing new life into materials that might otherwise go unused. Even our packaging reflects our values, made from biodegradable materials with all paper sourced from recycled content.
By choosing local, ethical, and resource-conscious production, we’re proving that bold fashion can also be better for the planet.