Abigail, Founder/Designer
From age 15, I struggled with being fuller-busted. Constantly feeling frustrated, overlooked and unable to find clothes that fit. After learning how to properly fit a bra, everything changed.
I went on to study Fashion Textiles Print Design, combining my love for bold design with a bigger purpose: creating something for women like me.
That’s how Crazy Goose was born—a fun, fearless brand for fuller-busted women. My mission is simple: to create pieces that fit beautifully, feel amazing, and help you feel confident, supported, and completely yourself.
Made in Britain — With Sustainability at the Core
At Crazy Goose, every garment is made in Leicester, a city known for its rich textile heritage. Keeping production local allows us to support skilled UK makers, ensure ethical working conditions, and reduce our carbon footprint.
Sustainability is central to our process—from minimising fabric waste with innovative technology to producing in small, thoughtful runs. We also use deadstock fabrics wherever possible, giving new life to materials that might otherwise go to waste.
By choosing local and conscious production, we prove that bold fashion can be better for the planet.